It's well known that the eShop price is the same as the hard copy boxed price. Since the eShop gives you the opportunity to cut out the middleman Nintendo profits a lot more from that option. Now I'd love to cut out the middleman but I really want the full boxed cartridge copy. If I could buy that directly from Nintendo I'd go for that option in a heartbeat.
It's only appropriate too that Nintendo gives you double stars. It also shows that's what they want people to do.
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